They named “Being my true self” as the top characteristic over any other that makes a good friend, including “I can share my things with them,” “I can do the things I love,” “I can tell them anything,” and more. Young kids revealed an impressive ability to look inwards and offered value-based opinions when thinking about friendships. Forty-nine percent of kids named “I can be my true self" as an important thing they look for in a friend or best friend, and 25% named being their true selves as the most important thing they look for.The Rainbow High brand encourages kids to continue to stay authentic to who they are as they grow older. It’s clear that the pandemic has had a unique effect on children – we’re seeing a shocking ability from young kids today to express their sense of self at home and in their friendships.” “A core value of the Rainbow High brand is ‘letting your true colors shine,’ and it is that uniqueness and confidence that the brand’s characters celebrate across our doll lines, entertainment series, chapter books, video games, licensed merchandise and more. “We are thrilled to see kids placing an emphasis on being their genuine selves with their friends,” said Isaac Larian, Founder & CEO, MGA Entertainment. Moms are specifically looking to dolls and kids’ content as key ways for young kids to learn these values. The study revealed that the top two characteristics moms hope to see their kids embody are staying true to themselves with friends and self-confidence. The survey of more than 1,000 moms, and their kid(s) ages four through 10, was conducted by market research agency Dynata on behalf of Rainbow High™. These results help kick off the new season of the hit animated series Rainbow High Project Rainbow, available on YouTube Thursday, June 8, which explores the themes of creativity, friendship and being true to who you are. (MGA), today announced the results from a recent survey that explored what qualities both parents and their kids look for when building friendships. LOS ANGELES, J(GLOBE NEWSWIRE) - In celebration of National Best Friend Day, Rainbow High™, the leading fashion doll brand from MGA Entertainment, Inc.
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